Why should I research keywords?
Keyword selection is the first step of any optimization mission. Here you define which keywords and phrases should be used to optimize and promote your website. Properly selected keywords predetermine the further success of your website optimization efforts.
Of course, if your financial resources are unlimited, you just choose the most frequently requested keywords and go on. But today, it’s nearly impossible to find a profitable niche with low competition, so in most cases, you have to find balance— moderately competitive keywords that give you quite a lot of visitors.
If you try to research keywords manually, i.e., check their popularity and competition in every search engine your target visitors use, you’ll spend too much time, effort, traffic, and coffee. However, our epoch offers a lot of automation, and efficient tools for keyword research. Address these challenges with our keyword suggestion software—Web CEO Keyword Research tool.
Keyword Research Software by Web CEO
The Keyword Research software by Web CEO is one of the twelve tools in the Web CEO software package. All these tools are developed with the idea of helping you move your website to leading positions in the major search engines. If you’re looking for software to just define your website keyword theme, you’ll find much more than you expect in Web CEO. Begin with keyword research, and then Web CEO will show you how to move your site to the top.
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To organize a thorough and complete keyword research process, the Web CEO Keywords tool offers you automation of the following tasks:
- Explore Niche
- Get Suggestions
- View Competitors
- Analyze Competition
Explore Niche
Here you get a chance to ‘spy’ on your competitors' pages. You can find out which keywords or phrases are used by the top websites of your niche. The program visits their pages and requests the content of the Meta keyword tags, which it then sorts and displays.
Get Suggestions
Here you can request keyword combinations that include the keyword under research. You also can find the index of Daily World Search, Competition and KEI of keywords you are interested in. KEI is the keyword effectiveness index based on the number of Daily World Searches and Competition. Keywords that are sorted by KEI are much easier to work with because you can see immediately the search terms with the best demand-to-competition ratio.
View Competitors
Here you research the top 10 competitors for each keyword on more than 650 search engines to determine where competition is lowest. The report is a requested result page with Google PR bar at the top of every search engine listing.
Analyze Competition
Here you make a final judgment on whether you can use a key phrase. The analysis is based on the following criteria:
- Daily World Searches, i.e., how many times a day people request this phrase.
- Pages with keywords, i.e., how many web pages with the keyword reported by Google. This number may serve as an indicator of the number of web pages with the common theme.
- Titles with keywords, i.e., how many web pages Google finds with the keyword in the page <Title> tag. Presumably, all these pages are optimized for the keyword.
- Links to #1 (2,…,10), i.e., how many pages link to the top-10 sites. You can see if it’s feasible to get a similar number of links to compete. Fewer is better.
- Traffic rank for #1 (2,…,10), i.e., the Alexa traffic rank. It’s is a known indicator of a site’s popularity. A larger number is bad for the website, yet better for you, since this website is your competitor.
- PR #1 (2,…,10), i.e., Google PageRank, a measure of a website’s importance among other sites. This factor depends on link popularity and its role is still important in Google’s ranking algorithm.
Start analyzing your link popularity now
Web CEO offers you built-in keyword research software, helping to realize the process of keyword research in a competent and easy manner. With Web CEO, you do not have to be a professional SEO to make a good start in your website optimization effort.
We want to save you time and help you pick up good keywords for your site. All you need to do is download the Free Edition of Web CEO. Eleven other tools also will be at your disposal!
