Everybody knows that keyword research is the first step in optimization of your website for search engines and best traffic. Typically, this important task is very time-consuming. However, keyword research and analysis could be much earlier if you use reasonable automation.

When does the Keyword research task become important?

In most cases, people first create a website and then realize that without search engine optimization and Web promotion, they have no chance to attract visitors. Here, they have two ways: to let it drift or struggle for high rankings and traffic.

When should you start thinking about proper keywords? The answer is: from the very beginning, when buying a domain name. Look for a name that includes keywords that best describe your product or service. The presence of a key phrase in the domain name will positively influence your position in search results, so why not take advantage of this?

Keyword Research Steps

The process of keyword research can be divided into three main steps:

• Keyword collection. At this step, you just collect keywords describing your business—the more, the better.
• Checking keyword popularity. Here, you refine the list by selecting only keywords frequently requested at your targeted search engines.
• Checking keyword competition. At this step, you select only keywords that were not used by many website operators. With such keywords, your website will get a chance to appear in top positions of the search engines’ results pages. Here, it’s important to rationally weigh possibilities and set your choice on key phrases with a good balance of popularity and competition. 

 

Today’s competition among websites is quite strong in almost every profitable industry. That’s why it’s very important to refine your niche and targeted audience. There are highly specific keywords that people don't search often, but if they do, they no doubt will be your customers. Getting that traffic is very important. In most cases, such search terms are more efficient for your business than more general key phrases that are good at generating traffic, but bad at conversions. Your strategic key phrases typically consist of at least two words; even better is having a three-to-five- word phrase, which is the average length of a search engine user’s request.  

Local targeting is another important point worth mentioning. If you're optimizing a car rental site whose owner is located in New York, USA, the key phrase "Car rent New York USA" also will include keywords "Car rent" or "Car rent New York" and "Car rent USA." Search engines most likely will refer to your site people from New York and not from Los Angeles, because most people mention specific locations while searching services or products on the Web.

     

Keyword Research: Manual or Automated?

Keyword research can be conducted manually. But a professional approach to SEO business assumes reasonable automation because there are definite drawbacks to manual checks. Many keyword suggestion tools help to find keyword themes for your site. They can save you time and effort. So how should you choose the best program for keyword mining?  First, you should take care about the safety of your IP address and website. Search engines don’t like automatic requests and punish offenders by closing their services (temporarily). The Web CEO Keyword Research Tool’s requests use human emulation. Such queries won’t be identified by search engines as automated, so they won’t be able to tell you apart from the regular human user.
In addition to the guarantee of safety, the Keyword Suggestion tool will help you:

1. Get suggestions for the keywords related to your business, and build a list of the most appropriate keywords.
2. Get an idea of your potential keyword niche by requesting the search engines (both major and local ones) of the keywords and checking competitors.
3. Analyze your competition thoroughly to weigh your chances of being top-ranked for the chosen search terms.

And last but not the least—Web CEO offers you the keyword research software that is part of the large software package for website promotion and search engine marketing. It not only helps you conduct keyword research in a competent and easy manner, but it enables you to find all the tools necessary to promote your site and keep it up.

All you have to do is download the Free Edition of Web CEO.

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